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Consumer Goods

The digital transformation has made it possible to access a huge amount of information used to build, measure and manage market approach strategies, products suited to consumer needs, decoding habits relating to the use of products and services.
Our task is to work with companies to create Marketing, Distribution and Logistics strategies ensuring the growth of sustainable value over time.
With extensive experience and skills gained in various fast-moving consumer goods sectors in the design and development of big brands, successful products and effective sales strategies, our team of consultants represent an opportunity for a winning partnership.

What we do
The experience gained in the management of sales chains in the food, optics, catering, clothing, hospitality and energy sectors allow us to build a solid approach together with our clients to tackle business growth, perfecting their presence and performance in the area. The areas we work in run from the creation of Equity and the value territory of the Brand, development of store concepts and creation of pilot stores, performance monitoring and creation of KPIs, chain internationalisation, sales staff selection and training, organisation and sales processes.

Case History
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The projects concerned a range of topics, yet always with a view to the profitable growth of the company. Some of the project scopes are described below:

- PGA- Profitable Growth Accelerator
- TTM – Territory and Time Management
- DMP – Distributors Management Program
- BPP – Boost Pricing Power
- VBS – Value Based Selling
- SFE – Sales Force Efficiency

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